Overview
Securing a backlink from Bloomberg is a high-difficulty, high-value objective in link acquisition. We describe common methods and approximate costs, and then contrast those with an alternative: buying an expired domain that already carries a Bloomberg reference and implementing a 301 redirect. We state limits and risks so organizations can make an informed choice.
Traditional Paths and Typical Costs
Common ways to obtain a Bloomberg backlink include earning editorial coverage through newsworthy PR or original reporting, submitting tips to Bloomberg reporters, or contributing commentary where Bloomberg accepts outside expertise. Bloomberg accepts tips via email and SecureDrop and publishes contact guidance for reporters. Bloomberg — Submit a Tip
Market research provides a baseline for link-cost expectations. One industry study reports that “$508.95 is the average price SEOs consider acceptable for acquiring one high-quality backlink.” Editorial Link — Link Building Pricing That figure is a general benchmark, not a Bloomberg-specific invoice, but it signals the cost tier you should expect when pursuing premium placements or paying intermediaries for coverage.
Practical constraints include Bloomberg’s editorial standards and tight newsroom controls over outbound links; obtaining a link there typically requires genuine news value or recognized subject-matter authority.
What a Bloomberg Backlink Delivers
Links from top-tier publishers convey signals beyond raw PageRank. They can deliver referral traffic, editorial legitimacy, and monitoring value in press coverage reports. Google has adjusted how it treats link attributes: “For crawling and indexing purposes, nofollow will become a hint as of March 1, 2020.” Google Search Central — Evolving “nofollow”
- Referral traffic from Bloomberg’s audience is often high intent and valuable.
- Editorial citations improve brand credibility in monitoring and PR dashboards.
- SEO impact varies: rel attributes and publisher practices influence whether search engines treat a link as a ranking signal or a discovery hint.
Expired Domains + 301 Redirects: Mechanics and Evidence
The alternative strategy is to acquire an expired domain that already receives a Bloomberg backlink and then implement a permanent 301 redirect to a target site. The basic workflow is:
- Confirm the Bloomberg reference exists (live-checks and Wayback snapshots).
- Audit the expired domain’s backlink profile and historical traffic.
- Acquire the domain and configure a clean 301 redirect with proper canonical headers.
- Monitor indexing, referral traffic, and search signals over subsequent weeks.
Domain-market guidance frames this as a choice between rebuilding a site and using a strategic redirect. Rebuilding offers control; 301 redirects offer speed if the domain’s history is relevant. DomCop — Rebuild vs. 301 Redirect
Cost Comparison and Risk Profile
Typical costs and tradeoffs:
- Traditional outreach/PR or arranged editorial placement: budgeting in the mid-hundreds to thousands per placement is common; the $508.95 figure provides a market reference. Editorial Link — Link Building Pricing
- Expired-domain acquisition: price ranges widely. Many expired domains are affordable; premium domains fetch much higher prices. Add vetting and technical setup costs.
Risk tradeoffs are clear. Editorial placement yields clear legitimacy but higher cash cost and longer lead time. Redirects are faster and often cheaper, yet results vary: search engines may treat redirected value differently, and legacy penalties or irrelevant histories can limit benefit. Search Engine Journal and other SEO publications warn that redirects from expired domains often produce mixed outcomes and are not a guaranteed long-term SEO tactic. Search Engine Journal — Link Spamming and Redirects
Actionable Checklist
- Confirm the Bloomberg link and capture archive evidence.
- Run a backlink audit focused on spam signals, anchor diversity, and referring-domain quality.
- Assess topical relevance between the expired domain’s historical content and your target site.
- Acquire the domain and implement a single-step 301 (avoid redirect chains).
- Set canonical headers and ensure server responses are correct.
- Track traffic, index status, and keyword movements for 8–12 weeks before judging effectiveness.
Final Considerations
This is where we come in: we offer a targeted expired-domain acquisition service that covers domain research, vetting, acquisition and 301 setup for $150 per domain. Our deliverable is a vetted candidate list with metrics and a completed permanent redirect to your target domain. We do not provide content creation, outreach to Bloomberg, or editorial insertion, and we do not guarantee ranking changes—outcomes depend on historic link quality and search-engine behavior.
Use our $150 service when you want a lower-cost, operationally simple way to attempt to capture authority signals from domains with existing Bloomberg or other authoritative citations. If you prefer to pursue editorial coverage directly, we can advise on PR channels and budget expectations and provide a comparative analysis to help choose the better acquisition path.
