How BizJournals links are created
BizJournals is a network of local business journals that accepts news tips and offers paid publishing products. As their support page states, “Yes. If it’s news about your company or a story tip, we want to hear it.” You can submit tips to local editors or use paid products such as BizSpotlight for distributed company posts. BizJournals — Do you accept news tips or story ideas? BizSpotlight
Traditional editorial / PR route: process and cost
Common approaches include pitching timely news to a local BizJournals editor, using an agency or PR team to generate third-party coverage, or purchasing BizSpotlight for guaranteed exposure. Market benchmarking for premium backlinks provides context: “$508.95 is the average price SEOs consider acceptable for acquiring one high-quality backlink.” Editorial.Link — Link Building Pricing
- Organic editorial: low direct cash cost but high time investment; expect weeks to months and investment in reporting or PR.
- Agency/PR-assisted campaigns: several hundred to multiple thousands of US dollars depending on scope and creative assets.
- Paid BizSpotlight posts: pricing varies by market and package; the product guarantees placement and distribution.
What a BizJournals backlink delivers
A BizJournals citation provides local and industry-targeted referral traffic, credibility for investors and partners, and a crawling/indexing signal for search engines. Google updated how it treats link attributes: “For crawling and indexing purposes, nofollow will become a hint as of March 1, 2020.” That affects how publisher links may influence discovery. Google Search Central — Evolving “nofollow”
Expect reputational and referral benefits even where rel attributes limit direct PageRank transfer.
Expired domains + 301 redirects: method and rationale
An alternative approach is to acquire an expired domain that already receives a BizJournals reference and implement a permanent 301 redirect to your target site. The pipeline we follow:
- Verify the BizJournals reference still points to the expired domain (live checks and Wayback snapshots).
- Run a backlink audit to identify spammy links, penalties, or toxic anchors.
- Confirm topical alignment between historical content and your target site.
- Acquire the domain and implement a single-step 301 redirect with canonical headers.
- Monitor indexing, referral traffic, and ranking signals for 8–12 weeks.
This operational shortcut can surface referral traffic and aggregated link signals faster than producing new editorial content, but it does not replace editorial legitimacy.
Evidence, limits, and risk
Industry reporting on expired-domain redirects is cautious: “Redirecting expired domains was a tried-and-true tactic in the old days SEO. But here’s why you shouldn’t count on it as an SEO tactic nowadays.” Outcomes depend on domain history and topical relevance. Search Engine Journal — Should You Buy & Redirect Expired Domains?
Key risks include legacy penalties or spammy inbound links, topical mismatch that reduces contextual value, and conservative treatment of re-registered domains by search engines.
Cost comparison and decision factors
- Editorial/PR route: plan for several hundred to several thousand USD per campaign; use the $508.95 per-link benchmark as a budgeting reference. Editorial.Link
- Expired-domain + 301 route: cash outlay equals domain acquisition price plus vetting and setup. If you use a vetted service that bundles research, purchase and 301 setup at $150 per domain, the immediate financial outlay can be materially lower than a bespoke editorial campaign—subject to uncertainty in signal transfer.
Choose the editorial path when you need unquestioned editorial legitimacy and durable press relationships. Choose the expired-domain path when the priority is faster execution and lower upfront cash cost and you accept measured operational risk.
Actionable checklist
- Confirm the BizJournals link and archive the evidence.
- Conduct a full backlink audit on the candidate expired domain.
- Verify topical overlap and traffic history.
- Acquire the domain and implement a single-step 301 with canonical headers; avoid redirect chains.
- Track traffic, indexation and rankings for at least 8–12 weeks and be prepared to reverse if negative signals appear.
Final Considerations
This is where we come in. We offer domain research, vetting, acquisition and 301 setup as a packaged service for $150 per domain. We deliver a vetted shortlist with metrics and implement a permanent redirect to your chosen target. We do not create editorial content, file press releases on your behalf, or guarantee ranking improvements—outcomes depend on historical link quality and search-engine behavior.
If you want a comparative evaluation, we will scan for expired domains with active BizJournals references, present acquisition estimates and risk summaries, and show how those options compare to typical outreach budgets such as the $508.95 per-link market benchmark.
